Ho Chi Minh among Top 26 destinations for hotel investment

by Jones Lang LaSalle (JLL)

Photo for illustration. (Source: Zing.vn)

According to JLL, foreign tourist arrivals to Ho Chi Minh city hit a record of 5.2 million in 2016, up 10.6%, and exceeded the government’s expected target of 8.5%. From 2011 to 2016, foreigners to the southern hub grew 10.9% a year.

The positive growth is thanks to Ho Chi Minh city’s attempt in investing and organizing festive programs with the focus on culture and eco-tourism, and participating in more touristic events and mobile performances abroad to promote the city’s image.

The markets sending the most tourists to the city are China, the Republic of Korea, Japan and the US. It is actively promoting tourism in Japan and expanding tourist attraction from new and potential markets like Russia and India. In 2016, the hub provided services to 21.6 million domestic tourists and targets welcoming 24 million this year.

703 hotel rooms were put into operation in 2016, while the firm forecast the city will have an additional 1,000 rooms this year and 3,500 rooms in 2020, as it becomes an international tourism spot.

According to JLL, totalling international brand and domestic hotels, the high-end segment accounted for 35.4% of rooms, while the medium segment had 27.8%.

For the 2017-2020 period, the city is predicted to focus on developing luxury rooms (48.4%) and high-end rooms (42.4%)./.

BTA

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